About the Downtown Brattleboro Alliance

The Downtown Brattleboro Alliance (DBA) is a 501 (c) 3 non-profit organization and a National Main Street program. Our work promotes the vitality of downtown, the primary center of commerce, culture and community life for Brattleboro and the surrounding area. DBA is the official Designated Downtown Organization for the Town of Bratttleboro, providing access to grants, technical assistance and networking opportunities.

Programming is funded primarily through a special assessment on downtown properties. DBA works with members, including the downtown property owners, to develop a work plan and budget, Before submitting these to the town, DBA members vote and approve the work plan and budget.

DBA is led by a volunteer Board of Directors which includes local business owners, property owners, educators, and town representatives. In March 2015, DBA elected a new President of the Board, Michelle Simpson-Siegel, and hired a new coordinator, Jen Austin, Since then, DBA has actively launched several new initiatives, including a brand new website ( which has been lauded as “the best online representation of downtown and Brattleboro – ever”. It features profiles of over 100 downtown businesses, with more to come, and has a lively events calendar.

DBA reaches tens of thousands of people every month through social media, promoting downtown and the town of Brattleboro. DBA continues to support events downtown, including the Brattleboro Literary Festival and the Southern Vermont Dance Festival, as well as initiating new events,such as “Brattleboo”, the Holiday “Downtown De-Lights Drawing”, and the upcoming Bratt Luv Crawl. In addition, DBA continues to grow the flower and holiday lighting programs, including the very popular “Stars on Main Street”.

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