The Downtown Brattleboro Alliance (DBA) is a 501 (c) 3 non-profit organization and a National Main Street program. Our work promotes the vitality of downtown, the primary center of commerce, culture and community life for Brattleboro and the surrounding area. DBA is the official Designated Downtown Organization for the Town of Bratttleboro, providing access to grants, technical assistance and networking opportunities.

Programming is funded primarily through a special assessment on downtown properties. DBA works with members, including the downtown property owners, to develop a work plan and budget, Before submitting these to the town, DBA members vote and approve the work plan and budget.

DBA is led by a volunteer Board of Directors which includes local business owners, property owners, educators, and town representatives. In March 2015, DBA elected a new President of the Board, Michelle Simpson-Siegel, and hired a new coordinator, Jen Austin, Since then, DBA has actively launched several new initiatives, including a brand new website ( which has been lauded as “the best online representation of downtown and Brattleboro – ever”. It features profiles of over 100 downtown businesses, with more to come, and has a lively events calendar.

DBA reaches tens of thousands of people every month through social media, promoting downtown and the town of Brattleboro. DBA continues to support events downtown, including the Brattleboro Literary Festival and the Southern Vermont Dance Festival, as well as initiating new events,such as “Brattleboo”, the Holiday “Downtown De-Lights Drawing”, and the upcoming Bratt Luv Crawl. In addition, DBA continues to grow the flower and holiday lighting programs, including the very popular “Stars on Main Street”.

For FY 2017, DBA will  continue the most popular and effective programming, building on the foundations set this year. The budget has remained level-funded once again. Due to a sharpened focus and an energetic,dedicated team, DBA will be able to achieve more than ever.

DBA’s work plan for the upcoming year focuses on three primary areas: Promotions & Marketing, Beautification (Design), and Economic Development.

Promotions & Marketing: Bringing people downtown.

Includes enhanced website,, public relations, content development, event creation and support,and promotional rack cards for distribution in key areas. 

Beautification (Design): Delighting people while they’re here.

Includes: flower program (spring, summer, fall rotation), holiday lights, and facade improvement program.  

Economic Development: Stimulating economic activities downtown Based on the popular facade improvement program, this year DBA will be awarding small grants to groups seeking funding for key projects that will help stimulate economic activity. 

The remaining budget is for organizational needs, including payroll, rent, postage, professional services,insurance and fees.

Total budget: $78,000, as approved by the downtown property owners who fund this through a special assessment. No other taxpayer is affected by the budget.

Thank you for your interest and support. For more information, please email